Every World Begins With a Story.
The creative and IP division of Immersive Holdings Group. Immersive Collectives owns, develops, and licenses every story, world, and character behind every IHG destination.
Create and license. Never build, never operate.
Immersive Collectives is the IP entity of the IHG ecosystem. Its job is to invent worlds, write the narrative bibles, develop the characters, define the visual identities, and own the rights — then license that IP into the rest of the ecosystem under controlled terms.
IC does not develop real estate. IC does not run resorts. IC does not engineer attractions. That separation is intentional: it keeps the creative work disciplined, protects the IP cleanly, and creates a recurring revenue stream the rest of the ecosystem licenses against.
Three levels. One coherent brand system.
The IHG brand architecture is structured to keep corporate authority, IP ownership, and property-level personality separate but coordinated.
The creative output that powers the ecosystem.
Resort Universes
Self-contained narrative worlds with consistent internal logic — geography, history, factions, characters, and the rules of the world itself.
Attraction Narratives
Story frameworks for every ride, walkthrough, restaurant, and live experience within a property. The narrative spine that the show systems execute against.
Characters
Recurring and one-off cast across the IHG universes — original, fully owned IP free of licensing entanglements with third parties.
Visual Identity
Property-level brand systems, environmental graphics, signage standards, color palettes, and typography. The aesthetic operating system for each world.
Media Assets
Pre-rendered video, projection content, audio, animatronic motion data — the digital assets the show systems play back at runtime.
Franchise Licensing
Outbound licensing of IHG IP for products, partnerships, and brand extensions outside the resort context — under controlled, on-brand terms.
IP licensed inside and outside the ecosystem.
Within the IHG ecosystem, IC licenses to Immersive Ventures Group for resort development and to Immersive Experiences Group for operations. Each property pays a licensing fee against the underlying IP for as long as it operates under that brand.
Outside the ecosystem, IC selectively licenses IHG IP for partnerships, merchandise, media adaptations, and brand extensions — under controlled creative and quality terms designed to protect the long-term integrity of the worlds.
Specific licensing terms, IP catalogue, and rights structures are discussed under NDA with qualified partners.
Discuss a licensing opportunity.
For inquiries about licensing IHG IP for products, partnerships, or extensions, contact our licensing team.